Stage 12 Analysis

     While developing my Graham & Brown design into a collection I did contextual research looking at other floral design collections with wallpaper companies.  I noticed that the imagery they use is broad and the colour scheme usually binds the designs together, such as in the Designers Guild Amrapali Collection: http://www.designersguild.com/fabric-and-wallpaper-showroom/view-all-collections/amrapali-wallpaper/#.UwC5nvl_tIE    
     I chose to keep the colour palette I originally created for the Graham & Brown brief because this was already appropriate for a floral collection and in the design industry the colour palette is usually the first decision the designer makes. I chose three different colour ways for each design and to create a textured stripe to coordinate with my florals as this is what other wallpaper design companies do.
     I emailed wallpaper companies asking for production costs, ones that replied wished to remain unnamed but informed me that the cost for a roll of wallpaper would average between £4- £7 depending on the type of paint and amount of colours. My designs would be matt paint and because of the minimal amount of colours would only cost around £4 to produce but would sell for between £15 to £25.

Stage 11 Analysis

I decided that I would create hand printed designs for cushions and curtains coordinating with my mid market range as design companies also offer this alternative. I found that companies such as John Lewis offer collections of cushions in different textures and weaves but mostly types of silk and cotton so I decided I would use a mixture of these to represent the types of fabrics I would want within my collection. These samples will not be part of my final collection as I am unhappy with the colours and the outcome of the final prints.

Lewis, J. 2014. Breezy Botanical Cushion Collection. [online image][accessed on 8 January 2014] http://www.johnlewis.com/breezy-botanical-cushion-collection-/p371292

Stage 10 Analysis

I chose this colour way for my mid-market range as I thought it would give me numerous options. Once I had started designing my collection I put some onto my Tumblr page and posted into groups on Linkedin, asking for feedback from professionals in the print industry. It is important for me to improve my designs to a professional standard and a good way of doing this is getting feedback from designers.

Mano Shahlavi who works for Deha, an Italian wallpaper company advised me to coordinate my colours better within my collection. I have since edited my designs and when viewed together they look more cohesive.