Live Project- Graham & Brown live brief

As I would like to work for them in the future I organised for one of the designers at Graham & Brown to set me a live brief similar to their job briefs. I was asked to create a new floral design for their Premier collection. I decided to create mood boards to show my ideas in development and to show I take into consideration things such as market trends. I chose to create my colour palette from the set colours used in their Premier collection so my design felt like part of the collection. In the Premier collection I found that they did not have an oriental floral and this is a popular trend for wallpaper so I decided this is what I would create. I presented my work on A3 boards as Paula Taylor the trend and colour specialist at Graham & Brown asked me to.

For my design I decided to use a mixture of Photoshop and Illustrator to get the best qualities out of both as print designers do. The feedback from the designers was very positive. They liked that I presented my moodboards and showed the importance of them as they use these as inspiration around the design studio. They also liked that I chose the qualities for my design and my colour way from within the Premier collection, ensuring that it would feel part of the collection. The suggestions they made for alteration were to thin down some of the branches and discard the s shape which has formed between the branches so they would flow more. I made these alterations and recognise it is now more agreeable as the flowers aren't overpowered by the branches and the eye can follow the pattern better. 

Original design 

 

Final design

Final design in repeat

I have decided to advance this project and continue creating designs which would be appropriate for the Premier collection. It is important to show I can create floral designs within my portfolio as they are a continuous style within wallpaper designs.