Joel Dewberry's wallpaper is inspired by vintage print designs. His designs are created on Illustrator and uses contemporary colours to make his designs current to the market. I have decided that I will use Illustrator to create most of my designs for this collection as it will give me more control of the outcome of the image than hand drawing and I need to improve my skills on Illustrator as most print design jobs ask for skills in both Adobe Photoshop, Illustrator and InDesign. For a design to be contemporary it is suitable for either its imagery or colours to be modern, it does not have to be both, so I have decided I will use contemporary colours to make my collection current.
Dewberry, J, 2014, Deer Valley Collection, Digital Design, Viewed 10/04/2014, http://www.joeldewberry.com/pages/design-collection-deer-valley
I am happy with the outcome of my designs I have produced for this collection so far, I felt that in the past unit some of my designs were too large and looked clumsy so I have taken into account the actual size of the print and how it would appear on the wall. I have started to create visualisations to represent the settings which would be best suited for each print; the audience for my second collection will be home owners. I have chosen interior settings which have a colour scheme to match my designs. This is important when companies are selling their designs because they are trying to sell a style to the audience, not just a wallpaper design. It is important for the audience to see what scale the prints are in context to the room.
I contacted wallpaper companies asking for production costs, one replied but wished to remain unnamed, they informed me that the cost for a roll of wallpaper would average between £4- £7 depending on the type of paint and paper and amount of colours. My designs would use matt paint and because of the minimal amount of colours would cost around £4 to produce but would sell for between £15 to £25.